Privacy Policy
Last Updated: March 15, 2025
Introduction
Welcome to our blog. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website to download our research materials, deep dives, and other PDF resources. We are committed to ensuring the privacy and security of your personal information.
Information We Collect
When you request to download our research materials and PDF resources, we collect the following information:
- Your email address
Analytics Data
We use WP Statistics, a privacy-focused analytics tool, to collect anonymous usage data about website visitors. This tool helps us understand how visitors interact with our website without identifying individual users. WP Statistics collects:
- Page views and visit duration
- Referral sources
- Browser type and operating system
- General geographic location (country/city level)
- IP addresses (anonymized)
This data is stored on our own servers and is not shared with third parties.
How We Use Your Information
We use your email address for the following purposes:
- To send you the download link for the requested PDF resources
- To verify your identity as the requestor of the PDF
- To maintain records of PDF distribution for internal analytics
- To send you information about new research materials, deep dives, and other resources we publish
- To send you occasional newsletters and updates related to our industry research and insights
We use analytics data to:
- Understand how visitors use our website
- Improve our content and user experience
- Identify technical issues
By submitting your email address and agreeing to our terms, you consent to receiving these communications. Each email we send will include an option to unsubscribe from future communications.
Data Storage and Security
Your email address is stored securely in our database, which is protected by industry-standard security measures. We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.
Analytics data is stored on our WordPress hosting server and is accessible only to authorized administrators.
Data Retention
We retain your email address for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. If you unsubscribe from our communications, we will retain your email in our suppression list to ensure we respect your preferences.
Analytics data is retained for 12 months, after which it is automatically deleted.
Third-Party Disclosure
We do not sell, trade, or otherwise transfer your personal information to outside parties. This does not include trusted third parties who assist us in operating our website or servicing you, so long as those parties agree to keep this information confidential.
Your Rights
You have the following rights regarding your personal information:
- The right to access the personal information we hold about you
- The right to request correction of your personal information
- The right to request deletion of your personal information
- The right to withdraw consent at any time
To exercise any of these rights, please contact us using the information provided in the “Contact Us” section below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this page.
Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Governing Law
This Privacy Policy shall be governed by and construed in accordance with the laws of Italy, without regard to its conflict of law provisions.